Reputation Management: Protecting Yourself and Your Brand Online
Conversations about You, Your Company and Your Products are taking place on the Web and social networking sites every day. Learn the right tools to use to monitor the discussions, engage your audience, protect your assets online and grow the business. Join us as we learn about "Protecting Page One" from Kristin Keith Reputation Management Expert with Be Found Online.
Date/Time: September 30, 2009 from 6pm to 8pm
Location: Lincoln Station
2432 N Lincoln Ave
Chicago, IL 60614-2438
6pm-7pm Registration and networking
7pm-7:05pm Opening remarks by Todor Krecu
7:05pm-7:10pm Introduction by Joe Orlandino
7:10pm-7:45pm Reputation Management with Kristin.Keith
RSVP today for only $10.00 (or $20 at the door if there is still space)
We will provide a selection of appetizers and drinks may be purchased on your own at the bar.
Be Found Online is a collaboration of new media marketing specialists determined to offer businesses what they really need. If you need an actionable plan for local search submission or success in pay-per-click advertising, a custom search or conversion optimization site audit, an active link development plan, keyword targeting, ala carte social media consulting or in house training, Be Found Online can provide it plus so much more.
Reputation management is the process of tracking an entity's actions and other entities' opinions about those actions; reporting on those actions and opinions; and reacting to that report creating a feedback loop. All entities involved are generally people, but that need not always be the case. Other examples of entities include animals, businesses, or even locations or materials. The tracking and reporting may range from word-of-mouth to statistical analysis of thousands of data points.
Reputation management has come into wide use with the advent of widespread computing. This is evidenced by a recent front page story in the Washington Post featuring several online reputation management firms. Reputation management systems use various predefined criteria for processing complex data to report reputation. However, these systems only facilitate and automate the process of determining trustworthiness. This process is central to all kinds of human interaction, including interpersonal relationships, international diplomacy, stock markets, communication through marketing and public relations and sports.
Search Engine Reputation Management (or SERM) tactics are often employed by companies and increasingly by individuals who seek to proactively shield their brands or reputations from damaging content brought to light through search engine queries. Some use these same tactics reactively, in attempts to minimize damage inflicted by inflammatory (or "flame") websites (and weblogs) launched by consumers and, as some believe, competitors.
Given the increasing popularity and development of search engines, these tactics have become more important than ever. Consumer generated media (like blogs) has amplified the public's voice, making points of view - good or bad - easily expressed.  This is further explained in this front page article in the Washington Post.
Search Engine Reputation Management strategies include Search engine optimization (SEO) and Online Content Management. Because search engines are dynamic and in constant states of change and revision, it is essential that results are constantly monitored.
Social networking giant Facebook has been known to practice this form of reputation management. When they released their Polls service in Spring 2007, the popular blog TechCrunch found that it could not use competitors' names in Polls. Due largely to TechCrunch's authority in Google's algorithms, its post ranked for Facebook polls. A Facebook rep joined the comments, explained the situation and that the bugs in the old code had been updated so that it was now possible.