Erik Qualman is the author of "Socialnomics: How Social Media Transforms the Way We Live and Do Business" as well as a speaker on social media. He writes for ClickZ Magazine and Search Engine Watch.
Socialnomics: How Social Media Transforms the Way We Live and Do Business
Social media platforms like Facebook, YouTube, and Twitter are fundamentally changing the way businesses and consumers behave, connecting hundreds of millions of people to each other via instant communication. This is a massive socio-economic shift that is fundamentally changing the way consumers and companies communicate and interact with each other. Welcome to the world of Socialnomics - where consumers and the societies they create online have a profound influence on our economy and the businesses that operate within it. Online word of mouth and the powerful influence of peer groups have already made many traditional marketing strategies obsolete. Today's best businesses and marketers are learning to profitably navigate this new landscape. Socialnomics: How Social Media Transforms the Way We Live and Do Business |
This is an updated video on "The Growth of Social Media"
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Called a Digital Dale Carnegie, Erik Qualman is the author of Socialnomics: How social media transforms the way we live and do business and Digital Leader: The 5 Keys to Success & Influence. Socialnomics made Amazon's #1 Best Selling List for the US, Japan, UK, Canada, Portugal, Italy, China, Korea and Germany. His new book Digital Leader launched in 2012 has experienced similar success.
Socialnomics was a finalist for the "2010 Book of the Year" awarded by the American Marketing Association. Qualman produced "Social Media Revolution" the most watched social media video series in the world and it has been used by NASA to the National Guard. Fast Company Magazine listed him as a Top 100 Digital Influencer.
Qualman is a frequently requested International speaker and has been highlighted in numerous media outlets including: 60 Minutes, The New York Times, WSJ, Mashable, USA Today, ABC News, Financial Times, Forbes, Fortune, CBS News, and The Huffington Post. He has been fortunate to share the stage with Julie Andrews, Al Gore, Tony Hawk, Sarah Palin, Jose Socrates (Prime Minister of Portugal), Alan Mulally (Ford CEO), James Carville & Mary Matalin, Lee Scott (Chairman Walmart), and many others.
Qualman is an MBA Professor at the Hult International Business School. For the past 18 years Qualman has helped grow the digital capabilities of many companies including Cadillac, EarthLink, EF Education, Yahoo, Travelzoo and AT&T. He is the founder and owner of socialnomics.com which PC Magazine ranked as a Top 10 Social Media Blog. He sits on the Advisory Boards of Manumatix, ShopVisible and Bazaarvoice Inc. Qualman holds a BA from Michigan State University and an MBA from The University of Texas.
He was Academic All-Big Ten in basketball at Michigan State University and still finds time to follow his beloved Spartans while living in Boston with his wife and daughter. In 2011 Erik was honored as the Michigan State Alum of the Year and in 2012 he was selected as one of the Top 50 Professors in the world.
Qualman has recently advised/given keynotes with the following: Coach, IBM, Facebook, UGG Australia, Starbucks, M&M/Mars, Cartier, Raytheon, Montblanc, TEDx, Polo, UGG, Nokia, Google, and more. Qualman gave the commencement address to the 2011 graduating class of McCombs Business School (University of Texas).
Socialnomics: How Social Media Transforms the Way We Live and Do Business
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